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Ghosts at 18th and Castro
Queer San Francisco’s geography is vanishing. The technology to bring it back fits in your pocket. Stand at the corner of 18th and Castro on a Saturday afternoon. The light is doing the thing San Francisco light does — gold, low, a little theatrical, like it knows it’s a featured attraction of the City. Tourists pose under the giant rainbow flag. A man in a leather harness and rubber jockstrap waits for the 24 Divisadero. Look across the street at 575 Castro. It’s the Human Rights Campaign store now. They sell mugs and pride flags and t-shirts that say LOVE IS LOVE. In 1977 it was Castro Camera. Harvey Milk lived in the apartment upstairs, ran his campaigns from the storefront, and gave away film to anyone who’d listen. He was assasinated in November of 1978. The shop closed soon after. The neighborhood named itself after a street, not after him. Three forces took these places. They didn’t arrive in sequence. They arrived together, in waves, and they continue to arrive. The first is plague. San Francisco lost close to 20,000 people to AIDS in the 1980s and early 90s. Bartenders, doormen, regulars, owners. Bars don’t close when business is bad. They close when the patrons disappear. The bathhouses were shut by city order in 1984 — a public health decision still argued about, depending on who’s doing the arguing. What’s not argued: a whole architecture of queer intimacy was deleted from the map in just eighteen months. The second is rent. The Lexington Club, the last lesbian bar in San Francisco, closed in 2015 because its landlord wanted market rate. Esta Noche, the Mission’s Latinx gay bar, closed in 2014 for the same reason. The Stud, founded in 1966, lost its lease in 2020 and has been wandering ever since. The tech economy didn’t hate queer people. It just couldn’t see them through a spreadsheet. The third is the one we don’t like to say out loud. We did this too. Marriage equality, anti-discrimination law, a Pride parade with corporate floats — these were victories. They were also exits. When you can hold hands at the Whole Foods on Market, you stop needing the bar that taught you how. When the apps moved cruising indoors, the gay bookstore lost its customers. Assimilation is a kind of erosion that feels like winning, right up until you look around and there’s no on there. A short litany. Not all of them. Just the ones I keep thinking about. The Black Cat Café — 710 Montgomery, 1933 to 1963. José Sarria sang Carmen in full drag to an audience of bohemians, sailors, and undercover cops. He ended every set with the room standing arm-in-arm: united we stand, divided they catch us one by one. He ran for the Board of Supervisors in 1961, the first openly gay candidate for public office in American history! The bar lost its license in 1963 for serving homosexuals. The building is a trendy restaurant/bakery now. Compton’s Cafeteria — Turk and Taylor, summer of 1966. Three years before Stonewall, the trans women of the Tenderloin (sex workers, runaways, queens with nowhere else to be at 3 a.m.) fought back when the cops came to clear them out. Sugar in the coffee, glass on the floor, a purse swung at a beat cop’s head. The cafeteria is long gone. The intersection sits inside the Transgender Cultural District now, the first such district in the world. The bathhouses — Sutro, Liberty, the Caldron, the 21st Street Baths. Sites of pleasure, of refuge, and eventually of an epidemic no one yet knew how to name. The City closed them in October 1984. Whether that was harm reduction or moral panic has not, four decades later, been settled. What is settled: a generation lost a place to find each other before they lost each other. A Different Light Bookstore — 489 Castro, 1986 to 2011. Where the staff knew which paperback to slip into your hand. Where you could read the Advocate at the front counter and find Audre Lorde on the back wall. It closed during the e-reader’s first wave, but it had been dying since the day Amazon launched a category page for Gay & Lesbian Fiction. The storefront has been three businesses since and is currently a gay bookstore once again. Esta Noche — 16th Street in the Mission, 1979 to 2014. The Latinx gay bar where drag queens performed Selena and Juan Gabriel for a crowd that knew every word. Where you didn’t have to choose between being queer and being Latino, because everyone at the bar was both. The landlord raised the rent. The space is a cocktail bar now. The Lexington Club — 19th and Lexington, 1997 to 2015. San Francisco’s last lesbian bar. Owner Lila Thirkield wrote in her farewell letter that the neighborhood she’d opened in no longer existed. She wasn’t being poetic. The bar is a cocktail lounge called Wildhawk now. There hasn’t been a lesbian bar in San Francisco since. The Stud — 9th and Harrison, founded 1966, lost its home in 2020. The longest continuously operating queer bar in the City. The place where Heklina, who passed in 2023, hosted Trannyshack and a thousand drag careers got their first stage. The worker-owned cooperative that runs it has been hunting for a new space ever since. A bar in diaspora is still a bar. Barely. And then there’s the one that didn’t close. The Castro Theatre — 429 Castro Street, opened 1922. The movie palace where Frameline ran its festival every June, where Peaches Christ and Heklina staged tributes to Showgirls and Mommie Dearest, where you could sing along to Hairspray or The Sound of Music with a thousand people who knew every word. Another Planet Entertainment took over operations in 2022 and closed the building for renovation in 2024. They spent $41 million. They tore out the raked theater seating — the fixed seats that made the room a cinema instead of a concert hall — over the objections of a community that had run this kind of fight before and knew how it ended. The theatre reopened in February of this year with a benefit screening of Priscilla, Queen of the Desert. Sam Smith took residence after that. The original seats are gone. The theatre is not. That distinction matters less than it used to. So what do we do with a city that no longer exists? The plaque at 575 Castro names Harvey Milk but doesn’t show him. The mural on the wall is beautiful but mute. The walking tours are good if you find them. None of these meet a person where they’re already standing, on a Saturday, holding a phone. Here is a different answer: an augmented reality memorial layer for queer San Francisco. Phone up, ghost down. Stand at 710 Montgomery. The Black Cat appears on your screen — exterior in 1959, interior in 1961, José Sarria mid-aria. Stand at Turk and Taylor: the lights of Compton’s come back on, a trans woman pours sugar in a cop’s coffee. Stand at 19th and Lexington. The Lex is open again. Stand at 575 Castro and Harvey is registering voters. He hands you a leaflet you cannot keep, but for a moment you can see his hand and his smile. This is not science fiction. The technical pieces are commodity. The reason it doesn’t exist yet is not lack of engineering prowess. No one has decided it should. There’s one precedent worth naming. Queering the Map, launched by Lucas LaRochelle in 2017, is a global crowdsourced cartography of queer experience — pins on a Mapbox view, each one a sentence or two from an anonymous contributor. A first kiss. A coming out. A beating. It’s powerful. It’s also often flat. You read it from your couch, not standing on the corner where the thing happened. The proposal is the opposite move: take the memory out of the screen and put it back on the street. Borrow from the Germans, who have laid brass Stolpersteine in sidewalks across Europe at the last known addresses of Holocaust victims. Same logic, different layer. The City already holds the ghosts. Your phone just helps you see them. Our history has always been partial, oral, half-erased. The records were destroyed; the obituaries lied; the streets were renamed. Augmented reality is, literally, the technology of seeing what is already there. It is the inverse of the closet. A word on the engineering, because skepticism is fair. The capability for our project is already living in your pocket. Niantic Lightship VPS anchors content to real-world locations at centimeter accuracy using a crowdsourced 3D mesh — San Francisco is well-covered. ARKit Geo Anchors, ARCore, and WebXR mean it runs natively on iPhone, Android, or any modern browser, no app required. To rebuild interiors no one filmed in HD, neural radiance fields and Gaussian splatting generate navigable 3D scenes from a handful of old photographs. The conceptual precedent is also built: the Kinfolk project has been using exactly this stack since 2023 to create AR monuments for Black and Brown historical figures the City forgot to memorialize in bronze. The technology is almost boring now. The reason no one has built this for queer San Francisco is not that no one could. There are names for what this feels like. The Australian philosopher Glenn Albrecht coined solastalgia in 2003 to describe the grief of watching your home change while you’re still in it. He invented the word for communities living through open-pit coal mining in the Hunter Valley, where people hadn’t moved but their place was being unmade around them. The concept has since been applied to climate refugees and to anyone who has watched a neighborhood gentrify with their eyes still in it. Solastalgia is the diagnosis for what most queer San Franciscans walk around with on a Tuesday afternoon. The French sociologist Maurice Halbwachs, who died in Buchenwald in 1945, argued that memory is not stored in individual brains but in groups, places, and objects. Collective memory survives because it has somewhere to live. When the bar closes, when the bookstore becomes a Starbucks, when the building stays but the seats are torn out, the carrier of memory is what breaks. Without monuments, communities lose direct memory of themselves within a few generations. Queer communities have always known this. We’ve just been making the monuments out of each other. The names handed down — Harvey, Marsha, Sylvia, José, Audre — are the buildings we never got to keep. The drag house is a memorial. The chosen family is a memorial. The AIDS Quilt is, almost literally, fabric stretched into architecture by people who knew there would be nothing else. It is heroic and it is exhausting and it is not enough. The cost of forgotten geography is not nostalgia. It’s that every queer kid who arrives in this city, or any city for that matter, has to invent queerness from scratch. They walk past 575 Castro and see a gift shop. They walk past 19th and Lexington and see a generic cocktail lounge. The history is under their feet but they can’t feel it. And so the first lesson of being queer in 2026 becomes the same lesson it was in 1976 — figure it out alone, then find the others, then build something that matters. Again. As if no one ever built it before. That loneliness is also a literal demographic fact. AIDS did not just kill a generation. It killed the generation that would have raised the next one. The men who would now be in their seventies, telling sixteen-year-olds how to find each other, how to be safe, how to be brave, how to laugh through the tears — too many of them are dead. The mentorship that other minority communities pass down through grandparents and family friends did not survive. Queer youth in 2026 are being raised by TikTok algorithms and the absence of grandfathers. Geography is one of the few mentors that can outlive a plague. A building does not die when the people in it do. A corner does not get sick. If we anchor what was here to where it was, the City itself becomes the elders we no longer have. That is what this is. Not a monument. Not nostalgia. An inheritance system for people who were not supposed to have one. Stand at the corner of 18th and Castro again. Look across the street at 575. The HRC store hasn’t moved. The LOVE IS LOVE t-shirts are still in the window. But something in your vision has changed. You can see the camera shop now, the campaigns being run from the storefront, the man at the counter giving away film. That’s not nostalgia. That’s the future of how a city remembers itself. We are going to build it. Not because we have the funding, or permission, or any of the usual prerequisites. Because too many people did the work of staying alive long enough to be remembered, and we owe them an address. If you have a corner in San Francisco that is haunted for you, tell us. If you have a photograph of a bar that closed, a flyer from a march, a memory you’ve carried alone, send it. If you have an hour and a phone, walk a stretch of this city you think you know and pay attention to what isn’t there. We don’t need more bronze. We have phones, we have photographs, we have the dead and the living, we have the City itself. The only piece that has been missing is the decision to begin. Harvey is still at the counter. He is waiting for us. Tech Terms — A Glossary for “Ghosts at 18th and Castro” The technology behind the AR memorial proposed in the essay. For readers who want to know what’s possible, who’s already doing it, and what the words mean. —– Augmented Reality (AR) Real-time virtual content layered on top of the physical world through a phone screen, tablet, or headset. The phone sees what’s actually there through its camera, and adds something that isn’t. The fundamental difference from virtual reality (VR): VR replaces your surroundings; AR enhances them. In the essay’s context, AR is the medium for showing 1977 on top of 2026, anchored to the exact corner where 1977 happened. —– Visual Positioning System (VPS) A camera-based localization technology that uses a pre-scanned 3D map of a place to determine exactly where a phone is — down to a few centimeters. Far more precise than GPS, which is accurate to about 5 meters on a good day. Why it matters here: GPS can tell you you’re at 575 Castro. VPS can tell you you’re standing where the front door of Castro Camera used to be, facing the counter. That precision is what lets a ghost appear in the right spot rather than floating somewhere in the street. Niantic Lightship VPS is the most prominent implementation. Built by Niantic — the company that made Pokémon GO — it has over a million activated locations globally, with strong density in San Francisco. lightship.dev —– Geo Anchors Virtual pins that let AR content stick to specific real-world GPS coordinates across sessions and users. ARKit Geo Anchors is Apple’s implementation, available on iPhone since 2020 (ARKit 4). ARCore is Google’s equivalent for Android. Why it matters here: a geo anchor is what makes the memorial persistent and shared. Every visitor who stands at 710 Montgomery sees José Sarria in the same place — not floating randomly, not unique to one phone. —– WebXR An open web standard that lets augmented reality experiences run directly in a mobile browser, without requiring an app download. Why it matters here: friction kills adoption. Asking someone to install an app to visit a memorial is asking them to make a decision before they’ve seen the thing. A link works on the device already in their hand — tap, allow camera access, the ghost comes up. For a community memorial that should be accessible to anyone curious enough to scan a QR code on a plaque, WebXR is the difference between a thing people actually use and a thing only enthusiasts download. —– Neural Radiance Fields (NeRF) An AI technique introduced in 2020 by researchers at UC Berkeley and Google that reconstructs a navigable, photorealistic 3D scene from a small set of 2D photographs. Why it matters here: most of the Black Cat exists only as a handful of grainy black-and-white stills. The interior of Compton’s Cafeteria in 1966 was barely photographed. NeRF turns those scattered images into spaces you can walk through. What used to require a film crew and a time machine now requires a photo album. —– Gaussian Splatting A newer 3D scene reconstruction technique introduced in 2023 by researchers at Inria and the Max Planck Institute that does roughly the same job as NeRF but with dramatically better real-time performance. Why it matters here: it’s the technology that makes mobile-quality 3D scene reconstruction practical, not just a research demo. NeRF was the breakthrough; Gaussian Splatting is what makes it ready for someone’s phone in the back of a bar. —– Kinfolk Not a technology — a precedent. Kinfolk Foundation is a nonprofit founded in 2017 (originally as Movers & Shakers NYC) by Idris Brewster and Glenn Cantave. Their Monuments Project uses AR to place digital monuments of underrepresented historical figures — Toussaint Louverture, Shirley Chisholm, Sojourner Truth, Ida B. Wells, Fannie Lou Hamer, and others — in public spaces where they were never cast in bronze. Worth knowing: Kinfolk’s stated mission explicitly includes “Black, Brown, Indigenous, and Queer history.” The community-specific scope proposed in this essay (a Castro-anchored memorial for SF’s vanished queer geography) is narrower, but the precedent is direct — and the conversation worth having. kinfolktech.org Read the full article
Is Unity Only for Games? Think Again Unity is no longer limited to game development. In 2026, the platform has evolved into a powerful real-time 3D engine transforming industries far beyond entertainment. From healthcare and architecture to industrial simulation and education, Unity is enabling organizations to create immersive, interactive, and intelligent digital experiences. Today, Unity is widely used for: • Architectural visualization and virtual walkthroughs • Healthcare training and medical simulation • Industrial and engineering simulations • Augmented Reality (AR) and Virtual Reality (VR) applications • Digital twins and interactive learning platforms Unity’s real-time rendering capabilities allow developers, engineers, and designers to create highly interactive environments that improve visualization, training, collaboration, and decision-making across industries. In healthcare, Unity supports surgical training simulations and medical education. In architecture and construction, it enables immersive building visualization before physical construction begins. In manufacturing and engineering, it powers digital twins, virtual testing, and simulation-driven workflows. Its flexibility, cross-platform deployment, and growing AI integration have made Unity one of the leading engines for interactive digital transformation. The future of Unity is not only about gaming — it is about building immersive technologies that connect the physical and digital worlds. Read More: Unity
Feeling the Unthinkable: Meta and Neuralink’s Secret Hybrid Okay, I need a second to process this. I was just catching up on some Silicon Valley leaks while sipping my morning coffee, and my brain is officially buzzing. I’m seeing reports that Meta’s smart glasses and Neuralink’s brain chips are essentially shaking hands behind closed doors, and the results are… well, they’re straight out of a sci-fi fever dream. I’m talking about sensory feedback. I read one specific test report that actually made me shiver: users are claiming they can feel the heat of a virtual cup of coffee. Think about that for a second. Your eyes see a digital object through your glasses, but your brain—thanks to that tiny Link—convinces your hand that it’s actually warm. I’ve spent my life obsessed with tech, but this feels different. It’s not just a gadget; it’s a rewrite of our nervous system. Why I’m Both Hyped and Terrified The technical side of this is mind-blowing. We’re looking at sensors that can analyze brain waves ten thousand times a second. * Goodbye Touchscreens: Why would I ever need to tap a piece of glass again? If I can “feel” a virtual button in mid-air, the smartphone in my pocket suddenly feels like a literal brick. The End of Lag: Because it’s a direct neural interface, the tech knows you want to interact before your hand even moves. It’s instant. True Immersion: We aren’t just “looking” at the Metaverse anymore. We are inhabiting it. But here’s what’s kept me up tonight: If I can feel the warmth of a virtual coffee, what else can they make me feel? I’m an optimist, but giving a corporation a direct line to my sensory perception feels like a massive leap of faith. I love the idea of “teleporting” to a beach and feeling the sun on my skin, but the privacy implications of 10,000 brain-scans per second? That’s a lot of data to hand over. I wrote a much deeper dive into the mechanics of this (and why physical hardware might be dead forever) over on the site. You can check out my full thoughts here: Meta and Neuralink’s Secret Hybrid Is Here Is This the “New Real”? I feel like we’re standing on the edge of a very thin line. On one side is total digital freedom—the ability to experience anything, anywhere. On the other side is a world where we might forget what “real” actually feels like. I’m curious—if you had the choice tomorrow, would you take the “Neural Leap”? Would you let a chip translate the digital world into physical feelings, or does the idea of “programmable touch” freak you out as much as it excites me? Would you trade the feeling of a real cup of coffee for a virtual one you could never spill?
A proud moment for India! Dr. Manuj Wadhwa from Elite Orthopedics, Vice President – IAA, marks a groundbreaking milestone by introducing the first-ever Uncemented Knee Replacement with Augmented Reality in India 🇮🇳. Experience the future of knee arthroplasty, combining 3D surgical planning and AI-powered augmented reality for unmatched precision and outcomes. Catch this revolutionary advancement at IAACON 2025, Lucknow, from 31st Oct to 2nd Nov 2025.
Week 9: Digital Citizenship and Software literacy: Instagram Filters Social media culture now heavily relies on Instagram filters. Although the original purpose of filters was to enhance the appearance of photos through colour adjustments and effects, many now use augmented reality (AR) technology to smooth skin, change facial features, and create idealised versions of users. This development brings to light significant concerns about software literacy and digital citizenship. The ability to comprehend how software and digital technologies influence online experiences is known as software literacy. Software-literate users are able to assess their tools critically and understand how platforms affect communication and behaviour (Rettberg, 2017). Instagram filters are a prime example since they have the power to alter people’s online personas and how others see them. The effect of Instagram filters on self-esteem and body image is a major topic of discussions. Users of social media platforms are frequently exposed to heavily edited and filtered photos, which can lead to the creation of unattainable beauty standards. The Royal Society for Public Health (2017) states that social media, especially among youth, may worsen anxiety, low self-esteem, and body dissatisfaction. Users may form unfavourable opinions of their own appearance if they frequently compare themselves to filtered images. People are encouraged to use technology critically and responsibly thorugh digital citizenship. Users should be aware that a lot of photos shared on the internet have been altered or improved. People can make more informed choices about the content they share and consume if they are aware of this. Influencers and content creators also need to think about how their use of filters might impact the viewers. Instagram filters can be useful in spite of these worries. They enable users to interact with online communities, express their creativity, and produce amusing content. The increasing popularity of AR filters made by users shows how software can promote engagement and creativity in virtual environments. Overall, Instagram filters demonstrate how software influences social interactions and digital identities. To help people use social media responsibly and comprehend how digital technologies affect daily life, software literacy development is crucial. References Rettberg, J.W. (2017) Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves . London: Palgrave Macmillan. Royal Society for Public Health (2017) #StatusOfMind: Social Media and Young People’s Mental Health and Wellbeing . London: Royal Society for Public Health. Available at: https://www.rsph.org.uk/our-work/campaigns/status-of-mind.html Pew Research Center (2024) Teens, Social Media and Technology 2024 . Available at: https://www.pewresearch.org
Week 9: Digital Citizenship and Software literacy: Instagram Filters Andddd welcome back to another week of Yapping with Gladys ✨ Remember when filters were just… fun? Like the iconic dog ears, rainbow tongue , or the filter with the huge eyes and mouth where you literally can’t see the rest of your face 😭 Thinking about it now may kinda be cringe and honestly, I still use that one whenever I don’t want to show my face but still want to post something funny. But don’t you think filters feel very different now? Lenslist ✨ Augmented Reality Marketing on Instagram: “Take us back! 😩✨ Who remembers the OG Snapchat Lenses? The flower crowns, iconic Dog Growing up, one of my favourite things to do whenever I visited Japan or even the local arcades was taking Purikura photos with friends. If you’ve never seen them before, Purikura are Japanese photo booths that automatically enlarge your eyes, smooth your skin, slim your face, and basically turn you into the cutest anime character imaginable. At the time, it felt harmless and fun. Nobody actually believed they looked like that after stepping out of the booth. Today, filters are no longer just playful add-ons. They are powered by augmented reality (AR), which overlays digital elements onto the real world in real time (Azuma, 1997). Platforms like Snapchat and Instagram have transformed filters from obvious silly effects into subtle tools that reshape how we look and how we see ourselves. If you think about it.. isn’t that basically the ancestor of Instagram filters right? What fascinates me is that beauty filters are not actually a new technology. The desire to digitally "improve” our appearance has existed for decades. What has changed is the scale, accessibility, and invisibility of the technology. Instead of visiting a photo booth once in a while, we now carry beauty filters in our pockets every day through Instagram, Snapchat, and TikTok. img from https://yanabalci.medium.com/do-you-use-instagram-face-filters-for-stories-5d0f3ba75119 Back then, filters were clearly fake. Nobody thought the dog filter was supposed to make you prettier 😭 But now, many filters are designed to enhance appearance: smoother skin, sharper jawlines, bigger eyes, smaller noses. According to Rettberg (2014), filters don’t simply “remove” imperfections. . they create a new version of reality . What we’re seeing online is not necessarily the uglier version of us, but a carefully edited version of who we could be. What makes the comparison between Purikura and Instagram filters particularly interesting is that they seem to represent two very different digital cultures. Purikura is a social activity with friends after school, at arcades, or while travelling. The cartoon-like features were obviously unrealistic, and that was part of the fun. Nobody was trying to convince others that they naturally looked like a kawaii anime character 😭. Instagram filters, on the other hand, are often tied to personal branding and influencer culture. Rather than looking fake, many modern filters aim to appear natural by subtly smoothing skin, reshaping facial features, or enhancing attractiveness without noticeable features. This connects to what scholars call aesthetic templates , a repeated visual standards that shape how users present themselves online. This also reflects Barker’s (2020) argument that social media filters have shifted from a space of creative experimentation into something closer to a digital beauty pageant. gif from https://tenor.com/view/jaemin-na-jaemin-nct-nct-dream-eye-roll-gif-23541815 The scary part? Filters are becoming harder to detect. What used to be obviously edited is now subtle and almost natural just like what Lavrence and Cambre (2020) describe as “ambient editing.” Because of this, people began comparing themselves to obviously fake images because they assume its real. This links to social comparison theory (Festinger, 1954), where repeated exposure to idealised images can negatively affect self-esteem and body image. Over time, this may contribute to digitised dysmorphia (Coy-Dibley, 2016), where individuals feel pressure to alter their real appearance to match their filtered selves. Some people now even bring filtered selfies to cosmetic consultations 😭 What started as a funny social media feature has evolved into something that can shape identity, perception, and even physical choices offline. So where does this leave digital citizenship? I think being a digital citizen today is not just about using technology responsibly… it’s also about understanding how technology quietly shapes our behaviours, standards, and self-perception. Filters can still be fun (trust me I’m never giving up the silly ones, I love using it to covering up my faces with my friends), but they also reflect larger cultural ideas about beauty and identity. At the end of the day, maybe the question isn’t whether filters are “good” or “bad.” Maybe it’s about awareness. Because the next time we use a filter, a cute one or funny one.. it’s worth asking: what version of myself am I choosing to show online, and why? References (APA 7th) Azuma, R. T. (1997). A survey of augmented reality. Presence: Teleoperators and Virtual Environments, 6(4), 355–385. Barker, J. (2020). Making-up on mobile: The pretty filters and ugly implications of Snapchat. Fashion, Style & Popular Culture, 7, 207–221. Coy-Dibley, I. (2016). Digitised dysmorphia of the female body: The re/disfigurement of the image. Palgrave Communications, 2. Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117–140. Lavrence, C., & Cambre, C. (2020). “Do I look like my selfie?”: Filters and the digital-forensic gaze. Rettberg, J. W. (2014). Seeing ourselves through technology: How we use selfies, blogs and wearable devices to see and shape ourselves. Palgrave Macmillan.
How Immersive Technologies Improve Product Design & Development Digital innovation continues to transform the way products are designed, visualized, and developed across industries. Immersive technologies such as augmented reality, virtual reality, and mixed reality are increasingly supporting organizations in improving design accuracy, visualization capabilities, and product development efficiency. Structured Augmented reality services contribute significantly to creating interactive and realistic digital environments that enhance product development workflows. Modern product design processes require precise visualization and effective collaboration between design teams, engineers, and stakeholders. Immersive technologies support this requirement through interactive simulations and virtual environments that improve understanding of product functionality and design intent. Enhanced visualization capabilities help reduce interpretation gaps during development stages. Advanced AR or VR or MR services support product conceptualization through realistic digital modeling and immersive interaction experiences. Virtual product environments allow detailed examination of design structures, spatial configurations, and user interactions before physical production stages begin. Improved visualization contributes to more informed design decisions and stronger development accuracy. Immersive technologies also strengthen communication during product development cycles. Interactive digital experiences improve collaboration between project stakeholders by providing realistic representations of product features and operational workflows. Improved design communication supports faster validation processes and reduces the likelihood of development inconsistencies. Product development efficiency depends heavily on identifying design limitations early in the process. Immersive simulations support evaluation of product functionality, ergonomics, and operational behavior within controlled virtual environments. Early identification of design challenges contributes to reduced revisions and more streamlined development workflows. Structured Augmented reality services also support training, product demonstrations, and interactive visualization applications across multiple industries. Realistic digital experiences improve user engagement while supporting operational understanding of products and systems. Interactive visualization frameworks contribute to better presentation and evaluation of product concepts. Organizations seeking advanced immersive technology capabilities often evaluate the Top AR VR MR service providers in the US based on visualization quality, development expertise, scalability, and process-driven implementation approaches. Structured immersive technology environments support efficient project execution while improving digital interaction experiences. Immersive technologies also contribute to enhanced customer engagement through interactive product visualization and realistic virtual experiences. Improved presentation capabilities help strengthen product communication while supporting better understanding of product features and operational workflows. Comprehensive AR or VR or MR services support integration between digital visualization technologies and modern product development environments. Structured immersive frameworks improve collaboration, strengthen design validation, and support efficient product lifecycle management processes. Advanced immersive technology solutions continue to reshape product development strategies through improved visualization accuracy, interactive design experiences, and enhanced collaboration capabilities. Structured Augmented reality services contribute to more efficient product design and development processes while supporting innovation across digital engineering environments.
🌐 AR & VR: The Next Frontier in Digital Innovation Augmented Reality (AR) and Virtual Reality (VR) are transforming the way businesses engage, train, and connect with customers. From immersive shopping experiences to advanced training simulations, AR & VR are shaping the future of digital interaction. ✨ Key Benefits: ✅ Enhanced customer engagement ✅ Interactive product experiences ✅ Virtual training & education ✅ Real-time visualization ✅ Innovative business solutions At Sun Shine IT Solution, we help businesses explore the power of AR & VR technologies to create immersive and impactful digital experiences. 🚀 The future is immersive. Are you ready?
Living in a Sci-Fi Reality with RayNeo X2 AR Glasses I genuinely felt like the main character in a sci-fi movie today. I put on the RayNeo X2 AR glasses, and my entire reality shifted in an instant! You know how these headsets usually involve a messy tangle of cables or completely drain your phone’s battery? Not this time. What shocked me the most is that this device is completely standalone . They somehow managed to pack a massive computing powerhouse—a beastly Snapdragon XR2 processor —right into the sleek frame. Let me break down what it actually felt like walking around the city, because my brain literally melted: Cyberpunk Navigation: Glowing 3D blue navigation arrows hovered directly on the sidewalks, guiding my every step. You couldn’t get lost with these even if you tried. Floating Subtitles: When someone spoke to me in a different language, the translation instantly appeared, floating in mid-air like a real-time hologram. It was absolutely unreal. Flawless Display: Even under the blazing afternoon sun, the 1500 nits micro-LED display let me create and see my own digital world with crystal-clear precision—no glare, just pure immersion. Then there’s the 16MP camera . Recording secret, first-person (POV) videos just by looking around felt like having an actual superpower. But honestly? Walking down the street and recording so effortlessly made me seriously question the future of our privacy. It’s becoming almost impossible to know who is recording our lives, and when. I’ve poured all my thoughts, the hardware secrets, and my full hands-on experience into a much deeper dive. If this tech excites (or scares) you as much as it did me, you need to check out my full review here: 👉 RayNeo X2 AR Glasses: In-Depth Review Now, I have to ask you: Are the bulky smartphones in our pockets officially dead? Does this technology give us superpowers, or is it the start of a privacy-destroying dystopia? Pick your side and let me know your thoughts in the comments! #RayNeoX2 #ARGlasses #SmartGlasses #Metaverse #FutureTech #TechBlog #WearableTechnology
Revolution in Supply Chain Operations AR & IoT are transforming logistics and transportation management with smart tracking, automation, better security & real-time visibility. Faster deliveries, fewer errors, and higher efficiency powered by technology! 📦🌍 READ MORE: - https://nectarbits.com/blog/how-ai-and-iot-can-transform-the-logistics-and-transportation-management-ecosystem/
VIAVI Introduces Augmented Reality Solution for Visualizing RF Signals in Real Time VIAVI Solutions introduces an augmented reality solution for visualizing RF signals in real time, empowering engineers with intuitive, immersive insights into wireless performance and network analysis.
Is Unity Only for Games? Think Again Unity is no longer limited to game development. In 2026, the platform has evolved into a powerful real-time 3D engine transforming industries far beyond entertainment. From healthcare and architecture to industrial simulation and education, Unity is enabling organizations to create immersive, interactive, and intelligent digital experiences. Today, Unity is widely used for: • Architectural visualization and virtual walkthroughs • Healthcare training and medical simulation • Industrial and engineering simulations • Augmented Reality (AR) and Virtual Reality (VR) applications • Digital twins and interactive learning platforms Unity’s real-time rendering capabilities allow developers, engineers, and designers to create highly interactive environments that improve visualization, training, collaboration, and decision-making across industries. In healthcare, Unity supports surgical training simulations and medical education. In architecture and construction, it enables immersive building visualization before physical construction begins. In manufacturing and engineering, it powers digital twins, virtual testing, and simulation-driven workflows. Its flexibility, cross-platform deployment, and growing AI integration have made Unity one of the leading engines for interactive digital transformation. The future of Unity is not only about gaming — it is about building immersive technologies that connect the physical and digital worlds. Read More: Unity
Virtual Try-On Solutions: Shaping the Future of Online Shopping Virtual Try-On Solutions: The Future of Online Shopping Experience Discover how virtual try-on solutions are transforming online shopping with AI, AR, and 3D visualization. Learn how this technology enhances customer experience, reduces return rates, and enables shoppers to visualize products in real time—bringing confidence, personalization, and convenience to modern e-commerce.
🌐 Ready to step into the future with AR & VR? At Sun Shine IT Solution, we create immersive Augmented Reality (AR) and Virtual Reality (VR) experiences that transform how businesses engage, train, and grow. From interactive product demos to virtual training environments, we help you bring ideas to life in a whole new dimension. 💡 What we offer: • AR applications for real-world interaction • VR experiences for training & simulations • 3D product visualization & virtual tours • Immersive marketing and branding solutions • Custom AR/VR solutions for your business 🚀 Why AR & VR? ✔ Enhance customer engagement ✔ Create unforgettable experiences ✔ Improve training & learning efficiency ✔ Showcase products in an innovative way ✔ Stay ahead of the competition 👉 The future is immersive. Are you ready? Let Sun Shine IT Solution build powerful AR & VR solutions for your business. Explore Our LinkedIn Page https://www.linkedin.com/company/28703283/admin/dashboard/ Please explore our YouTube channel for informative videos. https://www.youtube.com/@sunshineitsolutions Visit our blog for informative business ideas https://www.blog.sunshiene.com/ WhatsApp Channel https://whatsapp.com/channel/0029Vb0QMGg0bIdggODhE22T
Augmented reality is revolutionizing the way people interact with digital content. By blending the real world with interactive virtual elements, AR technology creates innovative experiences across many industries.As technology continues to evolve, augmented reality will remain one of the most influential digital innovations of the future. Read More 👉
body > iframe { min-width: auto !important } View this post on Instagram At Web Summit Qatar, I had the chance to experience Snap Inc.’s immersive AR showcase firsthand and even try Snap Spectacles myself. 🕶️ Snap’s presence at the Summit went far beyond a product demo. It showed how augmented reality has evolved from experimentation into a practical tool for digital transformation, creativity, and cultural storytelling across the region. From mobile AR and machine learning to wearable computing and generative AI, the experience highlighted how these technologies are being applied in meaningful, real-world use cases. I also had the pleasure of meeting and chatting with Resh Sidhu, Senior Global Director of Innovation, AI, AR & Specs Marketing at Snap. Her perspective on spatial computing and the future of next-gen wearables where design, technology, and storytelling intersect was truly inspiring. With over 350 million people engaging with AR daily on Snapchat and a global ecosystem of creators pushing these boundaries forward, it’s exciting to see how AR is becoming a scalable platform shaping communication, culture and everyday experiences. A great reminder of why Web Summit Qatar matters bringing together technology, creativity, and meaningful conversations under one roof.
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